Since his first studio mixtape in 2010, H3RO has been attracting media attention and making a name for himself in the underground Carolina music scene. Born Justin Daniels, he grew up listening to hip hop with an affinity for lyrics and poetry. A student of the great Nasir Jones, the name H3RO manifested in 2008 after the “Hip Hop is dead” emcee dropped the single “Hero” off his untitled album. Daniels felt it was up to him to save hip hop, and from that point onward began to record and perform under the name “Hiro”, which later became “H3RO” with “3” being his lucky number and a way to differentiate himself from others.
H3RO draws influence from many genres, although his heart comes from hip hop. Lupe Fiasco was an early inspiration, and “Food and Liquor” remains one of his favorite albums to date. He studied the flow patterns of Phonte from Little Brother, The story-telling bars of the Cunninlynguists, and multi-syllable rhymes of Eminem & Nas, while taking notes on the braggadocio Jay-Z & Kanye West presented. Daniels still hopes to capture the essence of Lauryn Hill from her “mis-education” era and incorporate its earthy brilliance into his own, while staying tuned to current greats such as J. Cole and Kendrick Lamar. With these, and influences outside of rap such as Linkin Park and A Day to Remember, H3RO has the potential to break the mold of the traditional rapper and become something more.